Homepage videos: Why they work and How to maximize their effectiveness

Shock & Awe

Homepage videos are the perfect way to greet your customers with an attention grabbing hook to make them stay on your website. Don’t believe us? Check out some statistics:

1. 41% more web traffic from searches (Aberdeen Group)

2. 72% of people prefer to be educated about a product/ service via video (HubSpot)

3. 130% higher conversion rate by adding a video to your landing page (Fixed)

4. 53 times higher rank on search engines such as google (Fixed)

All of these are proof of the value a quality homepage or landing page video can add to your business. There are, however, multiple factors that determine the effectiveness of a homepage video.

What makes a good homepage video?

Good homepage videos grab viewers attention by using a number of tricks. In the first few seconds they should immediately communicate the product/service being sold by the business. For example, a car detailing business should have their first few seconds show people cleaning cars and avoid unclear shots such as basic footage of clean cars. Additionally, with the current state of social media almost every person spends their days consuming visual content of some kind. As a result, any video designed to grab people’s attention has to stand out from the myriad of instagram videos. Some easy ways to do this are:

• Lighting: Using cheap video lights or even good window light can make objects and products seem more 3-dimensional

• Composition: By using elements of composition you can lead the viewer’s eyes on a journey and direct them to exactly what you want to highlight

• Colors: With everyone shooting on the same phones a simple color grade can go a long way to making content pop

Using any one of these strategies can make your website stand out from the myriad of others. However, to reap the maximum rewards, hiring a video production company to create your homepage video could be the right option.

First impressions are one of the most important things for any business. When potential customers first click on your website they will have formed an opinion about your brand, values and quality in a matter of seconds. Any good video production company will take multiple factors into consideration when creating a homepage video for your unique business. We also utilize all the techniques listed above, along with many more, to ensure that your business can cut through the noise of videos that are created every second.

Conclusion

If you open the website of any top company, chances are you are immediately greeted with an eye-catching, attention-grabbing video. Homepage videos have proven to be one of the best ways to increase your SEO rankings, establish your brand identity and improve customer engagement.